Clover Dairy - The Little Big Cook Off
I was briefed to make a classic TVC work harder. Rather than spend the entire budget on a flight of 30s, I pitched a branded entertainment format that would deliver weekly reach, deep brand affinity, and shopper activation in one move. The idea became Clover Little Big Cook Off, a family cooking game show pairing a “big” (parent) with a “little” (child), built around Clover’s “Way Better” platform.
The programme won "Best Gameshow" in the South African Film & Television Awards with 19 million people reached. 152000 Entries. R21million in free media with 289% ROI. A massive success for sales and the brand.
Role
Art Direction
Design Direction
Creative Direction
Client
Clover Dairy
Agency
7DKS
Copywriter
Andy Bam
Season 1 - TVC
Introducing the Clover Little Big Cook Off to millions.
Season 2 - TVC
Family recipes passed down from generation to generation. Who will have South Africas winning family recipe?
Steel Hunters
As Art and Design Director to the Steel Hunters Publishing team my responsibility was to conceptualise and execute marketing assets, lead the Art and Design team and maintain the overall brand direction, from testing stage to launch. Revealed at the game awards to a global stage and 140million+ Livestream viewers.
Service
Design Direction
Art Direction
2d Art
Graphic Design
Client
Wargaming
Product
Steel Hunters
The Jockey Club
Creative campaign for Kempton Park's most prestigious raceday.
The concept was derived around "Winter is coming" and The new king of racing would soon take the throne.
Service
Art Direction
Copywriting
Graphic Design
Photo Manipulation
Client
The Jockey Club
Agency
Cubiq
Rayovac Batteries
OOH Campaign for Rayovac batteries.
Playing with a human insight of how children get bored of their toys.
The fun may get old, but Rayovac powers on.
Service
Art Direction
Copywriting
Graphic Design
Photo Manipulation
Client
Agency
Rayovac
Cubiq
Bissell CrossWave
Print Ads for Bissell CrossWave hard floor cleaners.
The advert needed to showcase that it works on both wet and dry mess.
Service
Art Direction
Copywriting
Photo Manipulation
Graphic Design
Client
Agency
Bissel
Cubiq
Britten Sinfonia
Creative Artwork and Design for the Britten Sinfonia's Barbican Season
Service
Design
Art Direction
Photo Manipulation
Client
Britten Sinfonia
Agency
Cubiq
Kiwi Shoe Polish
Kiwi needed a simple way to visualise how their shoe polish Renews and Protects.
I found a nice contrast between a dated image and clean shiny shoes.
Service
Art Direction,
Copywriting
Photo Manipulation, Retouching
Client
Kiwi
Agency
AAA
Sun Square Skylights
Print Campaign for the UK's Top skylight manufacturer and fitter.
The ads show what your house feels like with a Sun Square skylight.
Bright, airy and letting outside in.
Service
Art Direction
Copywriting
Photo Manipulation
Retouching
Client
Sun Square
Agency
Cubiq
Jockey Club Hospitality
Photography direction and graphic design for Londons most prestigious racecourses.
London Stansted Airport
I created their seasonal Security Fast Track campaigns, which featured across outdoor, print, in the airport and POS. They requested to use the Mag Airport logo mark within the creative to reinforce the Mag brand throughout the communication.
Service
Art Direction
Copywriting
Photo Manipulation
Retouching
Client
London Stansted Airport
Agency
Cubiq
