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I led the art and design for Wargaming’s publishing team on Steel Hunters. I defined the brand and delivered creative across trailers, the website, social channels, in-game content and marketing materials rolled out across 12 countries for its global stage reveal at The Game Awards, watched by more than 154 million viewers worldwide.
LAUNCH CREATIVE
STEEL HUNTERS
THE GLOBAL REVEAL
CINEMATIC TRAILER
Art Direction and Pack-shots that aligned the CGI Trailers' mood and story with our Marketing Art and tone. Directed by Stu Bayley at Realtime Studio UK.
EARLY-ACCESS LAUNCH
GAME KEY ART
I art directed the Duality key-art concept to highlight big mechs pairing up in teams of two to battle it out on a scorched post-apocalyptic arena. The art was rolled out across all channels and marketing assets for the game launch.
EARLY ACCESS LAUNCH
OUT-OF-HOME CAMPAIGN
Art Direction and Pack-shots that aligned the CGI Trailers' mood and story with our Marketing Art and tone. Directed by Stu Bayley at Realtime Studio UK.
A GLOBAL BRAND SYSTEM
BRAND OVERVIEW
As Design Lead, I develop and maintain the Steel Hunters Brand Identity. A bold, strong visual direction with a global design system and guardrails across all channels.
HERO IDENTITIES
HUNTER'S LOGOS
Each hunter has a unique skillset, character and identity. We needed to create easily identifiable logo marks for each hunter across channels like in-game character selection, in marketing assets and across merch.
EPIC MARKETING ARTWORK
2D ART DIRECTION
I lead the 2D art team, conceptualise new artworks, refine production pipelines and systems whilst ensuring quality and consistency across all of our Marketing Art.
ENTERTAIN AND CONVERT
WEBSITE DESIGN
I had the pleasure of designing the Steel Hunters Website responsible for over 500,000 player sign ups. A sleek, sci-fi themed hub that blends cinematic visuals of colossal Hunters with futuristic UI elements, delivering an immersive post-apocalyptic atmosphere while guiding users toward trailers, sign-ups, and gameplay access.
PERFORMANCE MARKETING
META AQUISITION
Instagram and Facebook ads showcasing Steel Hunters' unique mechs, through consistent art direction and scroll-stopping colour-ways. Millions of impressions and high CTR.
BATTLEPASS SEASONS
SEASONS HIGHLIGHTS
Consistent Art Direction and branding for the four Battle Passes released in the game. Each BattlePass focussed on a new Hunter and the lore behind them.
VIDEO GRAPHICS
MOTION SYSTEM
We worked closely with the Video production team and Twitch team to create a scalable graphic system used for motion in our videos and livestreams.
EVENT MARKETING
DIGITAL DISPLAY
ENGAGING THE COMMUNITY
ORGANIC SOCIAL CREATIVE
Managing and creating content and update cycles on all social channels. Including promoting new game content, new Hunters and lore.
BRANDED ITEMS
STEEL HUNTERS MERCH
We created Steel Hunters merch to let gamers wear their passion and represent the world they love. Each piece blends bold design with quality, capturing the energy and grit of the game. It is more than merch, it is a badge of belonging for the Steel Hunters community.
IN-GAME CONTENT
BATTLEPASS REWARDS
Creating the visual assets that shows players in-game rewards for completing Battlepass missions, this included currency art, skin renders and in game rewards across the Player's game journey.
THE GAME SHOP FRONT
IN GAME STORE
Creating the visual assets that shows players what they can buy using game currency. This included boosters and cosmetics like epic Hunters skins. I wanted to showcase the skins in a futuristic showroom setting and sci-fi mood.
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